Southwest Council of Optometry
Hotel and Meeting Address:
InterContinental Hotel
15201 Dallas Pkwy
Addison, TX 75001
972-386-6000
SWCO Administration Address:
505 J Davis Armistead Blvd
Houston, TX 77204-2020
W:  713-743-1856  F: 713-743-6541
Executive Director:  Niki Bedell, M.P.H.
Hotel information and registration:


Southwest Council of Optometry has contracted with the Dallas
InterContinental Hotel for special attendee rates of $159.00 per night.  
This is a substantial discount from the advertised rate.  Please follow this
link for hotel registration.  The deadline for this exclusive SWCO rate is
February 10, 2010.

If you need extra nights before or after the meeting, you will need to contact
reservation directly at InterContinental Hotel (+1) (972) 386-6000 and
mention code SCO.
REGISTRATION CLOSED

March 12 - 14, 2010

REGISTRATION AVAILABLE ONSITE
From enjoying the Dallas skyline, shopping and relaxing in the West End, or laughing until your
stomach hurts at the Improv, Dallas and SWCO welcome you to SWCO 2010, your 5 Star Education
Destination, where cutting edge continuing education and fun collide into one monumental event!
Registration Policies and Deadlines
Registration Deadline:
Doctor Registration
Paraoptometric Registration
Early bird (before Feb 14)
 $445 (AOA member)
$545 (non-AOA)
 $175 first registrant
$125 addl per registrant (same office)
Between Feb 14 - Mar 7
 $545 (AOA member)
$645 (non-AOA)
 $195 first registrant
$145 addl per registrant (same office)
After March 8 and
Onsite Registration
 $575 (AOA member)
$675 (non-AOA)
 $225 first registrant
$175 addl per registrant (same office)
Sunday only
 $150 (add $30 after March 7)
 $95 each attendee (add $30 for after March 7)
Professional Responsibility Course:  As an added service for Texas Optometrists,
please feel free to pickup a copy of the Texas Ethics Course on CD-ROM, available at the
front desk.  Course fees and credit are through the Houston College of Optometry and not
through SWCO.  Limited quantities available and are on a first come, first served basis.
Printable Registration Forms
Doctor Registration
Paraoptometric Registration
The Registration Desk for SWCO 2010 will be located on the Ballroom Level outside the Hamilton
Room. Please register as soon as possible after checking into the hotel to obtain your badge and
registration packet. Both Pre-Registration and On-Site Registration will be located in the same area.
Thursday, March 11, 2010
Pre-Registration:  4:30 p.m. to 6:30 p.m.
Friday, March 12, 2010
6:30 a.m. to 6:00 p.m
Saturday, March 13, 2010
6:30 a.m. to 3:00 p.m.
Sunday, March 14, 2010
7:00 a.m. to 10:00 a.m.
Registration Booth Hours

  • Official name badges are required for all registrants - O.D.s. Paraoptometrics, as well as
    Spouses/Exhibit Hall guests, Students and Exhibitors. These are issued upon registration.
  • Badges are NOT transferable.
  • SWCO 2010 badges must be worn for admission to all educational classes and/or the Exhibit
    Hall.
  • Only those wearing Doctor  or Paraoptometric name badges will be admitted to the educational
    courses.
  • Spouses who wish to attend lectures must register either as a Doctor or as a Paraoptometric.
  • The Spouse/Exhibit Hall name badge will not be accepted for lecture attendance.
  • All conference guests including doctors, spouses and children over 12 must have a name badge
    for entry into the Exhibit Hall.  
  • Exhibit Hall badges are available at the Registration Desk for a fee of $35.00 .  
  • Children under age 12 are admitted free.
  • To replace a lost or misplaced badge, you must present a photo ID and pay a replacement fee
    of $25.00.
Attendance and Name Badge Policies