Southwest Council of Optometry

Hotel and Meeting Address:
InterContinental Hotel
15201 Dallas Pkwy
Addison, TX 75001
972-386-6000

SWCO Administration Address:
505 J Davis Armistead Blvd
Houston, TX 77204-2020
W: 713-743-1856 F: 713-743-6541
Executive Director: Niki Bedell, M.P.H.

What your colleagues are saying about SWCO:

"After attending national meetings for years, I found myself looking for a slower paced and  less crowded meeting. Somewhere I could still get quality education with friendly people all in one weekend.  The Southwest Council meeting in Dallas has been a perfect fit.  There are many great meetings, all over the nation, to pick from each year.  I encourage you to include SWCO in 2011."  - Tom Justus, OD, Malvern, AR

"My staff and I have attended SWCO many times and each year it gets better.  The courses are stimulating, education, up to date and ever changing to keep up with the times. The variety of courses are more than
enough to choose amongst.  In addition SWCO gives us a chance to refire and have some fun too." - Bob Consor, OD, Dallas, TX

Welcome to the 2011 Southwest Council of Optometry Conference!

On behalf of the Board of Trustees of the Southwest Council of Optometry, I want
to officially invite you to join us in Dallas for the SWCO 2011 35th Annual
Conference. For the past 35 years, SWCO’s MISSION has but one purpose in mind and that is:  

To offer the best Primary Eye Care education available in our 6 state region.


What has evolved is the “SWCO 5-Star Meeting”. Why 5 Stars? It’s very simple.

• The 5-Star Venue of the Dallas InterContinental Hotel offers great accommodations, great
  food and superb service. Of course, the InterContinental is located in the heart of Dallas’s
  best shopping, dining and entertainment.
  

• 2011’s 5-Star Optometric Education features top optometric educators presenting
  information that will keep you up to date on today’s leading topics. Let's not forget the
  famous cutting-edge “Rapid Fire Presentations”. Once again, we will pit three of our region’
  s Optometry Schools – UHCO, SCO and NSUOCO -against each other in the educational
  and entertaining “Shootout at the HOYA Corral”.
  

• SWCO’s 5-Star Exhibit Hall will host “Lunch on SWCO” on both Friday and Saturday. You
  can meet with your colleagues and see the latest in optometric technology and services.
  Prizes, FREE food & fun…it’s all there!
  

SWCO 2011 provides Quality, Value and Choice all in one package. We promise
you the “5-Star Experience” that will give you the “practice pearls” to improve your
clinical skills and grow your practice.

As a bonus, Tel-Screen is AGAIN sponsoring the Grand Prize Drawing this year. It
features a TelScreen Digital Imaging Platinum EyeRes System valued at over
$14,000.   Every doctor receives a complementary drawing ticket, paid for by SWCO included in
their paid registration.  Additional drawing tickets can be purchased at registration for a chance to
take this phenomenal system back to their office.

Don’t miss out on SWCO 2011. You should be able to register by November 1, 2011,  at SWCO.
org and if you register before February 7, 2011, you will Save $100.

Save even more if you bring your staff.

Join us in Dallas and experience the Southwest’s best value in optometric
education,




Michael E. Bennett, O.D.
President, SWCO