Southwest Council of Optometry
Hotel and Meeting Address:
InterContinental Hotel
15201 Dallas Pkwy
Addison, TX 75001
972-386-6000
SWCO Administration Address:
505 J Davis Armistead Blvd
Houston, TX 77204-2020
W:  713-743-1856  F: 713-743-6541
Executive Director:  Niki Bedell, M.P.H.
Welcome to the 2010 Southwest Council of Optometry
Conference!

On behalf of the Board of Trustees of the Southwest Council of Optometry, I want
to officially invite you to join us in Dallas for the
SWCO 2010 34th Annual
Conference
. Wow, can you believe that for the last 34 years, SWCO has but one
purpose in mind?  That is to offer you the best Primary Eye Care education
available in our 6 state region.

What has evolved is the “
SWCO 5-Star Meeting”. Why 5 Stars? It’s very simple.

  • The 5-Star Venue of the Dallas InterContinental Hotel offers great
    accommodations, great food and superb service. Of course, the
    InterContinental is located in the heart of Dallas’s best shopping, dining
    and entertainment.

  • This year’s 5-Star Optometric Education features top optometric
    educators presenting information that will keep you up to date on today’s
    leading topics. Let’s not forget the famous cutting edge “Rapid Fire
    Presentations”. Once again we will pit our region’s 3 Optometry Schools
    against each other in the educational and entertaining “Shootout at the
    HOYA Corral”.

  • 5-Star Paraoptometric Education. SWCO provides rounded tracks that
    are AOA and ABO certified. Bring the whole staff. The first is full price and
    all after that all staff members get a 50% discount. There is no better value
    in Para CE.

  • SWCO’s 5-Star Exhibit Hall will host “Lunch on SWCO” on both Friday and
    Saturday. You can meet with your colleagues and see the latest in
    optometric technology and services. Prizes, food & fun…it’s all there.

  • The 5-Star State Leader’s Meeting gives the leadership in our 6-state
    region the opportunity to discuss the hottest topics in optometry. With the
    issues that now confront our profession, this meeting is timely and critical.

SWCO 2010 provides
Quality, Value and Choice all in one package. We promise
you the “5-Star Experience” that will give you the “practice pearls” to improve your
clinical skills and grow your practice.

As a bonus, Tel-Screen is sponsoring the Grand Prize Drawing this year. It
features a
TelScreen Digital Imaging Platinum EyeRes System valued at over
$14,000. Every doctor gets a drawing ticket included in their registration and
additional drawing tickets can be purchased at registration for a chance to take
this phenomenal system back to their office.

Don’t miss out on SWCO 2010. You can Register at SWCO.org before February
8th and Save $100. Save even more if you bring your staff.

Join us in Dallas and experience the Southwest’s best value in optometric
education,







Randolph E. Fincher, O.D.
President, SWCO