Hotel and Meeting Address:
InterContinental Hotel
15201 Dallas Pkwy
Addison, TX 75001
972-386-6000

SWCO Administration Address:
505 J Davis Armistead Bldg.
Houston, TX 77204-2020
W: 713-743-1856 F: 713-743-6541
Executive Director: Niki Bedell, M.P.H.

What your colleagues are saying about SWCO:

"After attending national meetings for years, I found myself looking for a slower paced and  less crowded meeting. Somewhere I could still get quality education with friendly people all in one weekend.  The Southwest Council meeting in Dallas has been a perfect fit. "  - Tom Justus, OD, Malvern, AR

"My staff and I have attended SWCO many times and each year it gets better.  The courses are stimulating, education, up to date and ever changing to keep up with the times. The variety of courses are more than
enough to choose amongst.  In addition SWCO gives us a chance to refire and have some fun too." - Bob Consor, OD, Dallas, TX

"I have attended SWCO for about 20 years. They have First Class CE for both Doctors and Techs. It is a great meeting and you can get all of your CE hours at one time. SWCO also has the feel of your favorite Family Reunion. Y'all Come!" - James Simnacher, OD, Clovis, NM


Para-Optometric Continuing Education Schedule

Saturday, September 15th, 2012
8:00 am - 10:00 am Wes Palmer: TWO HOUR LECTURE Tour of the Eye (1 Hr)
Extraocular Muscles (1hr)
Rebecca Johnson
10:30 am - 12:30 pm Communication - Deeper than Words
How to Improve Your Skills
Mary Schmidt
2hours, AOA, ABO
Evaluation of Ocular System (1Hr)
Eye Didn't Know That! (1Hr)
Rebecca Johnson
12:30 pm - 3:00 pm "Lunch on SWCO" in Exhibit Hall until Exhibit Hall Closes
3:00 pm - 6:00 pm Telephone Techniques…The Lifeline of the Practice
Mary Schmidt 3hrs
ABO, AOA
Specialty Lenses in Primary Care (2Hr)
Brent E Shelley, O.D.

Eight Steps to Staffing Excellence (1Hr)
Rebecca Johnson
Sunday, September 16th, 2012
8:00 am - 11:00 am
How To Coach, Counsel or Terminate:
Maximizing the Potential in Every Staff Member
Mary Schmidt 3hrs
ABO, AOA
Mike Rothschild
(Combined Para/Doctors)
11:30 am - 12:30 pm
How 3D technology Affects Eye Care Professionals
Rebecca Johnson (1Hr)
Mike Rothschild
(Combined Para/Doctors)